What does 'up-selling' entail in a McDonald's context?

Up-selling in a McDonald's context involves encouraging customers to enhance their orders by purchasing additional items or opting for upgrades. This practice aims to increase the total sale amount by suggesting items that complement or elevate the original purchase. For instance, if a customer orders a burger, a crew member might recommend adding fries or a drink, or suggest a larger size of the combo.

This strategy is beneficial both for customers, as it may enhance their meal experience, and for the business, as it drives sales and increases customer satisfaction through a more complete offering. Up-selling relies on customer service skills and product knowledge, allowing crew members to effectively present these suggestions in a way that feels natural and engaging.

The other choices do not accurately capture the essence of up-selling. Offering discounts targets price sensitivity rather than additional sales, reducing portion sizes contradicts the idea of adding value or enhancing the meal, and providing complimentary items typically falls under promotional strategies, which do not focus on encouraging additional purchases.